WHAT’S UP
Designer：Emily Liu
Date: Mar-Apr 2025
Location: Vancouver-ecuad
Overview
Logo Sequence
Tech use: Adobe After Effect
Design for a Game company called "WHAT'S UP"
Finishing storying
card game-theme
Click the link to see the final outcome: https://www.kapwing.com/videos/67fc7e9154a7c913533320ad
Tale LP “What's up” is a collaborative storytelling game with no winners or losers—just endless creativity and fun! The goal is to complete the story together while enjoying the process. Once the red line is filled, the story is complete, and the circle is closed. Let your imagination run wild!
Start From—Company Intro
extract the values
CD+ Cards+ Finish story
Process
Turn-based Storytelling: Create a complete story together by taking turns telling the story.
CD + physical card interaction: May include voice guidance and background music to enhance immersion.
The Circle Closes: When the red line is filled, the story ends, forming a complete closed loop.
Initial sketches of micro animations
After communicating with the professor, I learned that my animation work needs to be designed based on the overall picture, not just the local dynamic effects. The animation should convey the company's core concept more clearly, and through a coherent visual narrative, organically connect the various elements to form a complete and easy-to-understand story. So I started to search some inspirations of cards game animation etc from YouTube, and redraw my sketches.
Second Draft of micro animations
Colour defined
I refered to their original card backs to determine the color scheme so that the whole picture looks simple, unified, and in line with the theme.
Tech use: Adobe After Effect
3D cards play-changing the position of Null obj
WHAT’S UP Adding the light and drop shadow，Floating up and down makes it look like the camera is zooming
Text slides-Changing the scale and position
Book Reading
Text slides-Changing the scale and position
Bounce
Final SCENE
